OUR
CLIENTS

  • VISA
  • AT&T
  • BREEM USA
  • CHEVRON

BLOG CATEGORIES

SUBSCRIBE

FOR LATEST UPDATES

Sign up for our monthly newsletter with our latest offers,hot blogs and much more !

JOIN US

FOR CALL

Lets chat via skype to discuss your questions concerns, and project needs

TRENDING NOW

3 Questions Every Marketer Should Ask Their Big Data

Big data can be a nightmare for many marketers. With a high volume of incoming customer information, this can often mean added stress and extra costs for most professionals. Yet despite the challenges, this data can be a vital resource for boosting corporate marketing activity. It can provide tangible competitive advantages and remove the guesswork by identifying customer behaviors, habits and demographics if used properly.  In order to achieve this success and access the right information, marketers must begin by asking the right questions and follow it up by identifying the right actions that best fit the goals of the company.

Here are three questions every marketer should ask of their big data.

1. What are the goals?

To begin, it is extremely important to define the purpose of any big data campaign. A campaign without clear goals is most certainly going to fail and end up wasting company money. Is the objective more about improving brand identity or increasing sales? And what data is needed to achieve this business growth?

2. Where is the required data?

The next important step is to determine where the needed data resides. It may, in fact, already by available to the company, or even reside in internal CRM systems or other databases. It is important for brands to identify what is missing before building a big data campaign. Once you know where the data resides, you can work on the process of pulling the right data for your goals.

1. How can you leverage the data to increase your competitiveness?

According to some studies, companies that don’t have proper big data strategies in place are more likely to remain less profitable than their competitors. Therefore marketers should ask themselves what data could be useful in order to obtain a competitive advantage.  With a well-run analysis, it should be easier to meet customer needs and wants, leverage sales and increase profits. Competitive advantage can also be found by answering the following questions about your competitors: what are they doing better than you? And why are some customers choosing their products instead of yours? These answers may be found by analyzing social media posts, for example.

Marketers should know the old business adage that says that about 20 percent of customers produce 80 percent of revenue.  It is most important to understand that the goal should not be to obtain a thousand more customers, but to satisfy the ones that bring in the most revenue and understanding what their key traits are.

Overall, every marketer should be asking these questions: What is the purpose of my Big Data campaign? What are my objectives? What data do I need to grow my business and the tools to gather it? What data can give me a competitive advantage? Who are my 80/20 customers and how can I create more leads? With the right resources and tools to answer these questions, every marketing professional can succeed in the world of big data.



Get The Guide

see more...

Branding Lessons from the W...

With the World Cup 2014 closing with the final game last weekend, Germany was ...

LEARN MORE

Sustainability for Consumer...

While big box stores, with their thousands of store locations and tens of thou...

LEARN MORE

Mobile Marketing: Should Yo...

It should come as no surprise, mobile marketing is here to stay. Through its s...

LEARN MORE

CERTIFICATIONS & MEMBERSHIPS

We hold the following certifications: WBE, WOSB Women-Owned Business, WBENC, CPUC Supplier Clearing
House, DGS, San Francisco Green Business.

DGS
GENERAL SERVICES
CPUC
SUPPLIER CLEARING HOUSE FOR CPUC
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
CMAS
CMAS APPROVED CONTRACTOR
Previous Next

SAN FRANCISCO

HEADQUARTERS 2001 UNION STREET,
SUITE 495 SAN FRANCISCO, CA 94123
PHONE +1.415.351.2227,
EMAIL : SERVICE@ARTEMIA.COM

MICHIGAN

2899 E BIG BEAVER RD,
TROY, MI 48083
EMAIL : SERVICE-MI@ARTEMIA.COM

CANADA

60 ATLANTIC AVENUE,
SUITE 200
TORONTO ONTARIO M6K 1X9
EMAIL : SERVICE-CANADA@ARTEMIA.COM