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America’s 28 million+ small businesses account for 54% of all U.S. sales. That’s quite a figure. And while we’re all aware that digital presence is crucial for a business of any size in today’s market, many businesses do not take full advantage of basic digital marketing strategies that successfully drive traffic.
For small businesses and enterprises, agile marketing strategies are not only critical to success but survival. According to Fundera.com, the “About two-thirds of business survive 2 years in business, half of all businesses will survive 5 years, and one-third will survive 10. The longer a company has been in business, the more likely it is to stay in business—it’s those first few years that are the hardest.”
So how does a small business distinguish itself from competitors and carve out a foothold in the marketplace? One low cost way to leverage your resources and achieve success is to address your digital marketing strategy. In this blog, we’ll highlight a few simple digital marketing tips that you can implement, whether you’re a small business or entrepreneur, to make your voice heard above the crowd.
Over the past decade, we’ve seen a great migration of user traffic shift from desktop to mobile device platforms. There are currently over 3 billion smartphone users globally, and according to Tech Crunch, that market is expected to increase to 6.1 billion users by 2020.
To take your business or service to the next level, consider building a mobile app. This may sound like a daunting feat, but there are many effective and inexpensive app builders on the market today that take the engineering complication out of the equation. Check out Small Business Trend’s list of affordable DIY app builders here – getting started is easier than you think.
Benefits to having a mobile app for your business include: improved visibility and brand awareness, boosted sales with in-app purchases via services like Apple Pay and Google Wallet, and better communication with customers.
To add even more value for customers, Build Fire recommends implementing a loyalty program within your app that allows customers to earn points as they interact with your business. This strategy entices customers to re-visit your site more often and increases conversion. Customers redeem points for great deals on your products or services, and you build a loyal following – it’s a win-win.
Blogging offers small businesses a unique platform to share ideas, engage with customers, and advertise expertise. If you have not yet begun blogging, start now. It’s a great way to be seen and will enhance your brand, help increase traffic and site visits, and keep your website from getting stale. A few things to keep in mind about blogging:
For more in-depth ways to build an effective blog, download our e-book here.
Interactive video is the new content marketing must-have. According to Ad Week , 60% of consumers prefer to watch content rather than read it. As all social channels have assimilated video-sharing functionality, it’s never been more important to build a video content strategy to advertise your business. Here are some tips:
Should you have any questions, or would like more information about marketing your small business, please reach out!
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