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Speaking engagements at conferences and trade shows provide attendees with valuable information about industry trends, best practices and other important data about their interests. They also provide great benefits to the speakers themselves. Sharing your personal insight as a speaker can open the door to future business opportunities and success.
Here are three ways that trade show speaking engagements can benefit your business and career:
1. Build brand awareness: Trade shows by their very nature bring together large groups of people who all share a common interest. This provides you with a perfect place to gain exposure from like-minded people while sharing your unique insight. Speaking in front of a crowd is an easy way to generate new leads and fans by interacting with a whole group of people, rather than in a one-on-one setting. Speaking engagements also help maintain relationships with existing clients and contacts by keeping them up to date on new products or recent information. The exposure created by speaking at tradeshows also drives traffic to your website, social media channels, and blogs – expanding your reach to attendees’ friends and followers.
2. Generate credibility by showcasing expertise: Being distinguished as a speaker reflects that you have a deep knowledge of your industry and that you are a credible resource for information. Simply by becoming a speaker, attendees understand that you are an expert and that you have made a meaningful contribution to your sector. Speaking to a group of people who share your interests is a great way to showcase your thought leadership and expertise. It not only allows you to generate awareness about your topic but it also creates an opportunity for you to persuade listeners of why this information is important to them. You can inform attendees of the impact this information, product or service could have on them and how it can benefit their lives, all while building credibility for yourself and your company.
3. Gather valuable feedback from clients and peers: Trade shows provide a face-to-face environment for you to directly interact with clients, fans and peers in a way that is much more personal than solely communicating on the web or over the phone. Your physical presence creates a deeper bond with attendees than if they were to simply read the information you have to share. You can gather insight about the wants, needs and interests of attendees with a question and answer segment at the end of your speech. By including a Q&A segment, you can clarify or expand upon your topic to ensure that audience members are getting the most out of your speech. Q&A segments are also an effective way to get feedback from listeners about how you can improve your existing information, product or service. According to the SEO experts interviewed on Shoemoney.com, simply wearing a speaker badge encourages conversation amongst peers, and allows fellow experts to share contact information and brainstorm about important issues.
Taking advantage of speaking engagements motivates and educates others about topics they care about, while also increasing awareness of your own brand, building credibility, and providing feedback for future improvement. In the end, speaking helps ensure success for both attendees and speakers alike.
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