Weekly Round Up

• The Lengths of a Logo.

For smaller firms and start-ups, the relevance of a well-designed  logo is often underestimated,  but it is one of the first things your company is being judged on. The importance of logos comes down to psychology. Check out these tips to learn more and get some tips to perfect your logo. https://www.entrepreneur.com/article/319846

• What would you do for an Oreo?

Oreo is diving into digital marketing with some interesting influencer content, including a 9 minute video of YouTube stars falling into a pool of milk. https://www.marketingdive.com/news/oreo-spotlights-cookie-shaped-eyebrows-slo-mo-milk-dive-in-new-influencer/532453/

• The FDA takes on Apple.

The FDA has recently endorsed the latest model of the Apple watch. While many are praising Apple for it’s innovative technology, this endorsement have left others feeling uncomfortable about the cost associated with this life saving software. https://www.prnewsonline.com/good-endorsement-bad-pr-apple-watch

• M&M mixes things up.

M&M recently launched their new mixed packs. To raise awareness about this new endeavor, M&M brand manager, Alexa Saller, decided to use a mobile driven Facebook ad to boost sales. Check out this article to see how it worked! https://www.marketingweek.com/2018/09/13/facebook-mms-mobile-ads/

• Nike and Kaepernick.

This has been one of Nike’s most talked about campaigns to date. The controversy has led to a 31% online sales spike for Nike over Labor Day weekend alone! This marked a 17% increase over sales from the year prior. https://www.marketingdive.com/news/analysis-nike-scores-31-sales-spike-following-launch-of-kaepernick-campai/531894/

For more information about we approach the design of a logo and brand architecture or communication related issues, contact us here or call us at 415-351-2227