Looking Forward to the New Normal
Spring this year looks very different than it did last year, when COVID-19 first appeared on the scene. Back then, we had just moved into a brand-new office in San Francisco’s Marina District, an upbeat neighborhood with breathtaking views of the bay. Within weeks, though, my staff and I were, like everyone else, all working from home as the pandemic ran its course.
This new normal didn’t slow our team down, I’m proud to report. We are more committed than ever to providing our clients with award-winning services. While we have deep roots in global strategic communications, advertising and marketing, we also continue to be the go-to agency for startups, corporations, government agencies and executives who are rethinking their structures and visions for the future.
We have even expanded the services we offer our clients. Our staff and I have been fortunate to be able to work from home without missing a beat. Not everyone has been so lucky. Whenever I have the opportunity of visiting our San Francisco office, I see firsthand how the pandemic has affected small businesses. This bleak view has inspired me to expand ARTÉMIA’s offerings: we are now committed to providing resources, such as educational opportunities and guidance on navigating change, to help small businesses succeed.
From the time I first launched ARTÉMIA over 20+ years ago, I have been dedicated to helping clients achieve their diversity and inclusion goals. Everyone, from Fortune 100 companies to startups, benefits when their employees come from different backgrounds; their unique stories and life experiences combine to make an impact. I will continue to stress the importance of diversity and inclusion, via such means as public outreach and strategic sourcing and recruiting, for companies wanting to expand their workforces and refine their cultures.
As many of you know, I am also passionate about providing clients with sustainable solutions, while working to ensure that our suppliers do the same. Climate change and global warming have made droughts more common, not just in California, where I am based, but all around the world. Which is why I am now prioritizing water efficiency for both ARTÉMIA and our clients.
There are countless ways, from low-flow bathroom fixtures to employee education, that businesses of all sizes can limit the amount of water they use. We can all make a difference. What better time than now to be part of the change?
Our company’s blogs this year will focus on ways in which we can all reduce water waste. We will help you to look at your company’s water usage and craft a plan to lessen it. I urge you to read and respond, sharing any thoughts, solutions, and ideas that come to mind.
This pandemic year has been trying for us all. Still, I have been inspired by the resiliency I have seen. I am excited about the future and looking forward to returning to the hustle and bustle that surrounds ARTÉMIA’s San Francisco office at some point.
Our team thrives on tackling our clients’ challenges. We are here to help you to break through the noise and continue to grow.
Please do not hesitate to ask us how we can help to move your company forward. We would love to show you what we can do.
Barbara I. Wichmann, CEO
ARTÉMIA Communications, Inc.