Avicor, Inc., a developer of digital imaging software and hardware, needed support for the worldwide launch of its Avicor Album – the first digital image player on the market.
To achieve the desired results, they turned to ARTÉMIA for key services, including on-site trade show support at CES (formerly COMDEX) and Photokina (the world’s largest imaging trade fair, located in Cologne, Germany); the development, creation and distribution of media kits to trade, national, and regional outlets; management of all with media inquiries; and strategic consultation in target verticals.
Once ARTÉMIA got started, the results were immediate. The Photokina event leadership chose Avicor Album for two live demonstration broadcasts on German national news and Avicor executives were interviewed on German national radio. ARTÉMIA also secured coverage in the newspapers Badische Zeitung and The Times, the magazines Der Stern and Photographie, as well as key Dutch, Finnish, Italian and Swedish publications. In addition, the Avicor Album was reviewed by Time magazine, The New York Time and other major news media in the holiday gift sections.
ARTÉMIA was able to leverage its deep expertise and network of connections fully leverage the excitement and innovation of the product launch, setting the company up for excellent sales and broad media coverage.