UX Design: Contemporary Trends and Tips

UX design has more impact on businesses' success than ever before. While crafting compelling messaging is crucial, storytelling is only half the battle of effective campaigning in today’s marketplace. In fact, brands' first impressions are 94% design-related. In this...

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The Golden State Warriors: 6 Keys to Success

There is no team like the Golden State Warriors, and no fan base quite like the #DubNation. If this year’s parade is any indication, the Warriors hype is here to stay. https://twitter.com/warriors/status/875411971000090624 Hundreds of thousands of fans celebrated in...

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Mobile App Marketing for Early-Stage Startups

Building the next “big hit” app is quite the worthy goal, particularly here in San Francisco. While many app-based companies have hit the “jackpot” by offering unique solutions to niche problems, it’s safe to say that success rates are relatively low in today’s app...

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Top 4 AI and Machine Learning Trends

To say that machine learning and AI developments are trending would be an understatement. Just last week the AI AlphaGo, developed by Google DeepMind, defeated the world’s champion Go player Ke Jie -a feat that experts still believed to be decades away until last year...

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Growth Hacking: Unlocking Growth Potential

It’s no secret that the digital landscape is competitive. So competitive, in fact, that the rules of engagement for a digital marketer are constantly being rewritten. We are often asked by our clients about “growth hacking”, and have found that there are some broad...

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Water Conservation: Successful Public Outreach Programs

If California’s recent 5-year long drought was any indication, water is one of our society’s most valuable resource.  In fact, California’s starved reservoirs brought an entirely new meaning to the old saying, “when the well’s dry, we know the worth of water.” With...

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