5 Keys to Healthcare IT for 2015

Information technology is revolutionizing the healthcare industry, streamlining old processes and integrating data streams to create a more powerful and effective network of care. While some may worry that the rise of technical solutions could overshadow the personal...

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Predictive Models

Seeing the future is the future, at least when it comes to marketing tech.  The popularity of predictive apps -- tools that help marketers understand how to sell better -- is exploding.  And for good reason.  Used correctly, predictive models are consistently...

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Start-up Marketing

Startups are undeniably exciting.  You’re focused on the future, working long hours, moving at warp speed.  The potential feels limitless. Unfortunately, the risks involved may be, too.   Some analysts are, increasingly, sounding a cautious note, warning that many...

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Brand Loyalty

It’s almost impossible to overstate the importance of brand loyalty!  If bringing in first time customers is a challenge, ensuring that they return is an even greater one.  In a tough economic climate, it can be more difficult than ever. Building Loyalty Bargains...

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