New Possibilities for iBeacon Technology

iBeacon technology in the retail space entered the mainstream market earlier this year with New York City stores advertising merchandise specials during the Super Bowl XLVIII weekend. The lightweight plastic device connects with the user’s smartphone via Bluetooth...

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Women Owned Businesses – We Can Do It

Retail giant Walmart recently partnered with two nonprofits in creating a small, circular logo indicating that the company behind the product is owned by women. This is an effort after the store conducted a research survey that showed 90 percent of female customers in...

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5 Tips for Content Marketing Success

Content marketing should be at the core of any business to attract customer loyalty and stand out from the competition. The right keywords could dramatically improve search ranking, PPC, and affiliate marketing results. However, the right content should be a...

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4 Tips to Avoid Social Media Business Blunders

Social media is an instant outlet for businesses of all sizes to promote their services and products. It reaches across borders and often provides easy to evaluate backend analytics to see how the audience responds to each post. While most corporations have teams...

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Implications of Water Shortages on the Economy

Water availability is a real worldwide issue that affects manufacturing and economic production at all levels. It is easy to take water for granted, especially living in developed countries that lack awareness for water conservation. Improper water sanitation...

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