5 Tactics to Effectively Enter Small Niche Markets

The traditional basics of marketing are pretty straight forward – offer a unique product at a competitive price to the right people in the best time and place with good promotion. This simple principle is often abbreviated as the “Four P’s of Marketing” and works...

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When Should Your Startup Begin a Diversity Program?

A workforce and supplier diversity program provides numerous benefits – benefits that can be extremely helpful to startups in the uber-competitive technology sector. With recent news about the lack of diversity within the tech industry, it should be no surprise that...

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3 Apps Used By Young Trendsetters

It's no secret that the coming generations are, and will continue to be, more and more tech savvy than those previous. According to Business of Fashion, “92 percent of US teens go online daily, and 24 percent are online ‘almost constantly’”. That is more than any...

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