Trend Watch: Video Advertising

Has video become part of your advertising repertoire yet? If not, 2016 might be the year for that to change. You may have noticed an increase in video on social media platforms like Facebook and Twitter, and on websites in general, but according to a recent report...

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How to Use Social Media for Business Development

Technology has revolutionized marketing and communications over recent years, with social media playing a major part. New platforms seem to appear overnight, and established platforms such as Twitter and Facebook introduce new features and make changes at an almost...

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Sustainability Fraud and False Claims

Over the past few years, “sustainability” has been the buzzword for businesses of all sizes and from all industries – for many, green has become "the new black." This is of course good news, as it suggests sustainability is becoming a fundamental business practice...

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How to Create a Unique Brand

It’s well known that building a brand and maintaining your brand’s image is a critical aspect for business success. While it takes a lot of time and effort to create a sparkling reputation for your company, it only takes seconds to lose it all in our interconnected...

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