Rebranding Black Friday: An Analysis of #OptOutside

Did you #OptOutside this past Black Friday? This was the hashtag created by outdoor goods retailer REI who (now famously) announced that they would close all their stores on Black Friday, give all their employees paid leave, and encourage them to do what REI is all...

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Thanksgiving Trends UK & US

As the US gears up to join family and friends and gather round tables around the country to celebrate another Thanksgiving, across the pond in the UK, this most American of holidays is beginning to gain traction. Over the past few years, major supermarket chains such...

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Is Smart Meter Usage Hitting the Mark?

Is your home one of the millions across America equipped with a smart meter? If so, has it changed your energy consumption habits at all? Being able to monitor energy usage and therefore be in greater control of your spending was touted as one of the key advantages to...

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