Is Mobile Advertising Right for Your Small Business?

According to the Pew Research Center, more than three-quarters of Americans own a smartphone. In fact, the smartphone has quickly become the primary medium through which most web users access the internet. With such a large portion of the population utilizing...

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How Consistent Blogging Helps B2B Businesses

Over the past 15 years, blogging has become one of the most popular tactics in content marketing. Producing valuable, real-time content allows companies to build their brand from a personal standpoint, improving visibility and loyalty among prospects. If your business...

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The Importance of a Strategic Communications Plan

Strategic planning is crucial to any business, as it organizes specific actions that can lead to the fulfillment of milestones as well as raise awareness about services, activities, or initiatives. A communications plan is a navigation tool that will help you meet...

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2017 Trends in Corporate eLearning

As the popularity of corporate eLearning continues to grow, the trends and uses for it are evolving with it. The advantages of eLearning compared to onsite training is extensive, ranging from reduced training costs, rapid influx of new information, accessibility of...

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Localization: What it Means for Your Business

At ARTÉMIA, we’ve been devising localization strategies for clients for many years – both with US companies looking to launch overseas and companies seeking a foothold in the US. With a global network of on-the-ground experts in place, our expertise often extends...

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