5 Public Relations Tips for Startups

PR is essential to the growth of any small business. Customers buy from companies they trust, and one key way to instill trust is through earned media. Reporters are trusted by huge audiences but often have little incentive to write about unknown companies. A reporter...

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Top Trends in mHealth

Mobile technology has revolutionized the way we communicate, socialize, make transactions, track our health, and more. The healthcare industry has perhaps made the most significant gains using mobile technology, however. Not only is the mobile health industry...

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Refreshing Your Social Media Marketing Strategy

How does social media marketing fit into your company’s overall communications strategy? Are you able to track its effectiveness and impact on other areas of the business? How does the content align with your company’s overarching brand voice? These are just some of...

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6 Ways To Make Your Press Release Stand Out

Press releases continue to be a viable way to keep the media and specific industries informed while getting journalists interested in writing about your company – but not all press releases are created equal. Top reporters receive hundreds of press releases a day....

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4 Innovative and Disruptive Fintech Startups

Financial technology first made its appearance in the 1950s through the introduction of credit cards, which eliminated the need for individuals to carry cash. Ten years later, ATMs disrupted the traditional model of withdrawing cash through bank tellers. Fast-forward...

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