B2B Lessons from the Top Apps of 2015

With millions of apps available right now there really does seem to be an app for virtually anything you could imagine. Yet according to research from Nielsen, the US smartphone user accesses an average of just 26 per month. So what are the apps that succeed in...

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B2B Marketing – The New Future

Over the past few years it’s become clear to anyone working in the B2B marketing space that we are facing a paradigm shift. Globalization and the impact of technologically-driven convergence mean many of the old rules no longer apply. In today’s world "pushing"...

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5 Content Marketing Tips for the C-Suite

Over the past several years while much in the marketing and communications industry has changed, one element has remained consistent: content is king. By now, many businesses have recognized the need for creating a content marketing strategy - whether it’s simply...

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