5 PR Tips for a Strong Company Launch

5 PR Tips for a Strong Company Launch

The time has finally arrived. Your company has created a new product and is gearing up to go public. By this time, you’ve completed market research to validate your idea, identify the competition, set pricing, defined your target customer and checked off every other...
New Concepts in Thought Leadership

New Concepts in Thought Leadership

Many heads of companies strive to become “thought leaders.” In general, a thought leader is considered a trusted source in a particular field of expertise. But is that really leadership? In today’s world of collaborative co-creation being a well-known expert is not...
5 Keys to Kick Off Your Healthtech PR

5 Keys to Kick Off Your Healthtech PR

Thinking about starting a PR program for your healthcare technology company? Before starting down that road there are a few things to consider as the healthtech industry is still new and changing by the minute. How does your business fit into the overall healthcare...
4 Tips for Dealing with a PR Crisis

4 Tips for Dealing with a PR Crisis

Failure to prepare for the day you hope never comes is a mistake many companies make. Planning for the worst may in fact be the best way to prevent a PR crisis from becoming a PR disaster. Responsible leadership requires having a plan in case something goes wrong in...
5 Public Relations Tips for Startups

5 Public Relations Tips for Startups

PR is essential to the growth of any small business. Customers buy from companies they trust, and one key way to instill trust is through earned media. Reporters are trusted by huge audiences but often have little incentive to write about unknown companies. A reporter...
3 Reasons Why Video in Content Marketing is Here to Stay

3 Reasons Why Video in Content Marketing is Here to Stay

By 2017, Syndacast predicts that roughly 74% of all internet traffic will be video. Video has rapidly taken over social media, news outlets, and company websites and shows no signs of slowing down. And it’s easy to understand why! Video is naturally engaging and easy...
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