How to Make the Most of Your B2B Marketing Efforts

How to Make the Most of Your B2B Marketing Efforts

There is a common misunderstanding that business-to-consumer (B2C) marketing efforts are significantly different from those which are business-to-business (B2B) oriented. The truth is both have a target audience that decides whether or not to purchase your business’s...
How ObamaCare Affects Small Business

How ObamaCare Affects Small Business

Should you be so lucky to be a small business owner, you’ve no doubt wondered how the new Affordable Care Act will impact your business. This may have led you on a confusing journey across the internet, turning up websites which aren’t quite sure what the...
5 Tips to Jumpstart Your Company’s Social Media Plan

5 Tips to Jumpstart Your Company’s Social Media Plan

We have all seen the large number of Twitter followers and Facebook likes some large companies and celebrities have. Which makes you think, did the popularity of the brand come first or was it a result of the large following from social media? It is the classic...
3 Reasons Why Your Business Should Start a Blog

3 Reasons Why Your Business Should Start a Blog

Unless your business relies heavily on brick and mortar stores that receive a large amount of foot traffic, you probably need to be focusing on marketing strategies to increase lead generation. A study by Hubspot from earlier this year provided some statistics: 93% of...
What Your Logo Says About Your Company

What Your Logo Says About Your Company

Friendly. Strong. Passionate. Forward-thinking. Geeky. Romantic. Serious. These are all things a logo can say about a company, product, event or charitable organization. Logos are the first thing most people see when coming in contact with a new business or product...
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