Native Advertising Set to Thrive in 2013

Native Advertising Set to Thrive in 2013

With only so many forms of online advertising available, concerns about their effectiveness are often brought up by both clients and internal marketing teams. Traditional tools like banners, pop-ups and pre-rolls are beginning to seem old-fashioned and are rapidly...
Holiday Shopping Going Mobile

Holiday Shopping Going Mobile

This holiday season, retailers better have their websites and apps ready for customers with mobile devices. Now that most of these devices have access to both users’ wallets and shops’ products, buying for the holidays has never been easier. According to a survey of...
Two New Ways Social Sites are Aiding Brands and Businesses

Two New Ways Social Sites are Aiding Brands and Businesses

Social media sites are offering new ways to help brands and businesses with marketing. YouTube is now helping brands promote their products by offering “shoppable video.” According to them, four in ten shoppers visited a store online or in person as a direct result of...
Mobile Influence Spreading Rapidly

Mobile Influence Spreading Rapidly

Among all the communication tools available to companies right now, mobile devices are widely considered the biggest game changers and will fundamentally shape marketing efforts in the coming years. As of May 2012, there were 90.1 million of smartphone users (29% of...
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