3 Things Every Company Needs for Successful Branding

3 Things Every Company Needs for Successful Branding

When it comes to successful branding for a company, the first thing that comes to mind might be a company’s logo. While this is a part of a company’s brand, it is really just the tip of the iceberg when it comes to the complete branding picture. A brand is the sum of...
4 Key Points to Maximize Your Trade Show Presence

4 Key Points to Maximize Your Trade Show Presence

With the trade show season upon us, exhibitors are working to maximize their presence at events to generate new business leads and partnerships. Trade shows are the modern day market bazaar for both B2B and B2C companies. Attendees and business exhibitors are there to...
The Importance of Finding the Right Business Network

The Importance of Finding the Right Business Network

This week, our CEO Barbara Wichmann is receiving an award at the Women’s Business Enterprise National Council (WBENC) 2014 Summit and Salute in New Orleans, LA. Started in 1997, the WBENC organization is the largest third-party certifier of businesses owned and...
5 Tips to Keep Your Customer’s Attention Online

5 Tips to Keep Your Customer’s Attention Online

There is a strong correlation between technological advancement and user attention span. In our previous blog post, we talked about how using images can garner more audience engagement. The combination of faster internet connections, various mobile devices and social...
Use Social Media for Emergency Planning

Use Social Media for Emergency Planning

The power of social media truly lies in its speed and ease of use. While the majority of people use social media to share photos, texts and marketing promotions, its capabilities extend beyond that. Twitter and Facebook are excellent resources to keep up with...
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