3 Tactics to Improve Your Social Media Marketing Now

3 Tactics to Improve Your Social Media Marketing Now

Social media platforms offer users many different ways to share their messages, photos and updates with the world. Marketing professionals see these as great tools to increase their brand awareness and generate new leads for their companies. But with new platforms...
How to Effectively Market on Instagram

How to Effectively Market on Instagram

As of March of this year, the social media photo sharing platform Instagram has reached 200 million members sharing more than 20 billion photos to date. Similar to Twitter’s constant feed of 140 text characters or less, Instagram allows users to share, comment, and...
Use Twitter Hashtags Like a Social Media Marketing Pro

Use Twitter Hashtags Like a Social Media Marketing Pro

Familiarizing yourself with how to use Twitter hashtags like a social media marketing pro will enable you to receive more followers and engagement online. The trend was originally started on Twitter to segment current trends on their main page or feed and has been...
3 Things Every Company Needs for Successful Branding

3 Things Every Company Needs for Successful Branding

When it comes to successful branding for a company, the first thing that comes to mind might be a company’s logo. While this is a part of a company’s brand, it is really just the tip of the iceberg when it comes to the complete branding picture. A brand is the sum of...
4 Key Points to Maximize Your Trade Show Presence

4 Key Points to Maximize Your Trade Show Presence

With the trade show season upon us, exhibitors are working to maximize their presence at events to generate new business leads and partnerships. Trade shows are the modern day market bazaar for both B2B and B2C companies. Attendees and business exhibitors are there to...
The Importance of Finding the Right Business Network

The Importance of Finding the Right Business Network

This week, our CEO Barbara Wichmann is receiving an award at the Women’s Business Enterprise National Council (WBENC) 2014 Summit and Salute in New Orleans, LA. Started in 1997, the WBENC organization is the largest third-party certifier of businesses owned and...
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