5 Tips for a Green Halloween!

5 Tips for a Green Halloween!

Halloween’s rustic origins have gradually morphed into a huge business of candy and costume-buying for both children and adults. How big? Well, experts project $6.9 billion dollars will be spent on the holiday for 2013—the fourth biggest U.S. holiday of all in terms...
3 Simple and Effective Ways to Retain Customer Loyalty

3 Simple and Effective Ways to Retain Customer Loyalty

Gaining new customers is one of the most challenging processes in any business. Keeping them happy and ensuring repeated business from them can even be harder. According to a CEI Survey, 86% of buyers will pay more for a better customer experience, but only 1% of...
Sustainability for Consumer Products: A Worthy Target

Sustainability for Consumer Products: A Worthy Target

While big box stores, with their thousands of store locations and tens of thousands of products, may represent the negatives of consumerism to some, to others they are just the best place to buy generic and name brand products at affordable prices. Happily, one retail...
How to Make the Most of Your B2B Marketing Efforts

How to Make the Most of Your B2B Marketing Efforts

There is a common misunderstanding that business-to-consumer (B2C) marketing efforts are significantly different from those which are business-to-business (B2B) oriented. The truth is both have a target audience that decides whether or not to purchase your business’s...
How ObamaCare Affects Small Business

How ObamaCare Affects Small Business

Should you be so lucky to be a small business owner, you’ve no doubt wondered how the new Affordable Care Act will impact your business. This may have led you on a confusing journey across the internet, turning up websites which aren’t quite sure what the...
5 Tips to Jumpstart Your Company’s Social Media Plan

5 Tips to Jumpstart Your Company’s Social Media Plan

We have all seen the large number of Twitter followers and Facebook likes some large companies and celebrities have. Which makes you think, did the popularity of the brand come first or was it a result of the large following from social media? It is the classic...
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