Virtual Reality Marketing Gets Real

Virtual Reality Marketing Gets Real

If ever an endorsement of a major new tech trend was needed, it couldn’t have come much louder than Facebook’s 2014 $2 billion acquisition of virtual reality (VR) company Oculus VR. In a deal hammered out in just two short weeks, Facebook strategically positioned...
How Should Marketing and PR Work Together?

How Should Marketing and PR Work Together?

Marketing and public relations each have distinct and complementary roles to play within a company to achieve established goals. Traditionally, marketing is focused on driving sales and on implementing the different marketing and advertising campaigns while PR aims to...
7 Ways to Generate Press for Your Company

7 Ways to Generate Press for Your Company

Great media coverage is a blessing for businesses, especially for startups and SMBs. Positive press can significantly boost your sales, aid company growth, and help build long-term recognition and success. While traditional media (television, radio and print) still...
The Value of Thought Leadership: Why You Need Visibility

The Value of Thought Leadership: Why You Need Visibility

Thought leadership in an industry is a necessity these days. Customer behavior is increasingly based on the quality, credibility and visibility of a brand. In order to have a meaningful impact and gain notoriety, expertise and visibility must go hand-in-hand. What is...
5 Reasons Why Live Streaming is the Next Big Thing

5 Reasons Why Live Streaming is the Next Big Thing

Live streaming isn’t a new concept. YouTube, for example, has been featuring live videos for a while now, and Twitch, a live video game streaming platform owned by Amazon, has been around since 2011. A study by Cisco underlines the fact that consumer internet video...
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