Predictive Models

Predictive Models

Seeing the future is the future, at least when it comes to marketing tech.  The popularity of predictive apps — tools that help marketers understand how to sell better — is exploding.  And for good reason.  Used correctly, predictive models are...
Start-up Marketing

Start-up Marketing

Startups are undeniably exciting.  You’re focused on the future, working long hours, moving at warp speed.  The potential feels limitless. Unfortunately, the risks involved may be, too.   Some analysts are, increasingly, sounding a cautious note, warning that many...
Brand Loyalty

Brand Loyalty

It’s almost impossible to overstate the importance of brand loyalty!  If bringing in first time customers is a challenge, ensuring that they return is an even greater one.  In a tough economic climate, it can be more difficult than ever. Building Loyalty Bargains...
4 Tips to Help you Launch like Apple

4 Tips to Help you Launch like Apple

It seemed like the whole world watched Apple’s successful iPhone 6 and iWatch launch yesterday. The long awaited news for the new phone and smart-watch had some Mac fanatics waiting in line since September 3rd (the iPhones will not be available in retail stores until...
Simple Solutions to Become More Trade Show Savvy

Simple Solutions to Become More Trade Show Savvy

“If you fail to plan, you are planning to fail!” applies to many facets in marketing and business overall. This is especially true for putting together large events such as trade shows and conferences. The numbers for conference attendees and participants are steadily...
Advantages in Leaving an Invisible Footprint

Advantages in Leaving an Invisible Footprint

While advancements in technology have made it easier to communicate with each other, safety and privacy becomes an increasing concern for everyday users. Email and text messages can leave incriminating footprints as countless politicians and celebrities under the...
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