7 Ways to Generate Press for Your Company

7 Ways to Generate Press for Your Company

Great media coverage is a blessing for businesses, especially for startups and SMBs. Positive press can significantly boost your sales, aid company growth, and help build long-term recognition and success. While traditional media (television, radio and print) still...
The Value of Thought Leadership: Why You Need Visibility

The Value of Thought Leadership: Why You Need Visibility

Thought leadership in an industry is a necessity these days. Customer behavior is increasingly based on the quality, credibility and visibility of a brand. In order to have a meaningful impact and gain notoriety, expertise and visibility must go hand-in-hand. What is...
5 Reasons Why Live Streaming is the Next Big Thing

5 Reasons Why Live Streaming is the Next Big Thing

Live streaming isn’t a new concept. YouTube, for example, has been featuring live videos for a while now, and Twitch, a live video game streaming platform owned by Amazon, has been around since 2011. A study by Cisco underlines the fact that consumer internet video...
6 Free Resources to Boost Your Content Marketing

6 Free Resources to Boost Your Content Marketing

Finding fresh and relevant content for your audience isn’t always an easy job. As digital content gains greater importance for attracting potential customers, content specialists can spend hours searching for powerful substance to share with their readers. Creating...
6 Effective Ways to Repurpose Your Marketing Content

6 Effective Ways to Repurpose Your Marketing Content

As Steve Jobs once said, “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” The role of the modern day marketer has evolved into many things, including social media manager and content strategist,...
5 Mobile Marketing Trends Affecting Your Business

5 Mobile Marketing Trends Affecting Your Business

With the ongoing proliferation of smartphones – there will be over 2 billion smartphone consumers by 2016 – mobile marketing has continued to evolve. As more and more people consume information on the go, it is essential for each company to have their websites,...
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