Tips in Cybersecurity Safety Measures

Tips in Cybersecurity Safety Measures

Data hacking is a real problem for business owners of all sizes. The wake of the Target breach has affected their customers and small business owners. Not only do businesses lose money from cyber attacks, it is unwanted press to the company. “According to a survey...
Startup’s Latest Disruption: Food

Startup’s Latest Disruption: Food

Cloud storage, social media, e-commerce, and transportation are some of the innovative disruptions of startups in the past few years. The technological advancements combined with smart algorithm provides services that are efficient and user friendly. The latest...
3 Tips to Help Your Personal Brand Shine

3 Tips to Help Your Personal Brand Shine

Companies are not the only ones who should be concerned with their digital footprint. Everyone who has 1 or more active social media accounts should keep in mind that their activities online have a long lasting effect. Personal branding is not just for job seekers, it...
Latest Trends in Email Marketing

Latest Trends in Email Marketing

Email marketing is still one of the most cost effective ways businesses stay in touch with their current customers while promoting new products or services. A recent study by the Campaign Monitor examined behavioral data from nearly 6 million email-marketing campaigns...
Branding Lessons from the World Cup

Branding Lessons from the World Cup

With the World Cup 2014 closing with the final game last weekend, Germany was not the only winner from the international sports spectacle. Big brands such as Nike and Adidas scored big with their own campaigns such as the “Risk Everything” for Nike and #allin for...
Women Owned Businesses – We Can Do It

Women Owned Businesses – We Can Do It

Retail giant Walmart recently partnered with two nonprofits in creating a small, circular logo indicating that the company behind the product is owned by women. This is an effort after the store conducted a research survey that showed 90 percent of female customers in...
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