5 Keys to Kick Off Your Healthtech PR

5 Keys to Kick Off Your Healthtech PR

Thinking about starting a PR program for your healthcare technology company? Before starting down that road there are a few things to consider as the healthtech industry is still new and changing by the minute. How does your business fit into the overall healthcare...
4 Tips for Dealing with a PR Crisis

4 Tips for Dealing with a PR Crisis

Failure to prepare for the day you hope never comes is a mistake many companies make. Planning for the worst may in fact be the best way to prevent a PR crisis from becoming a PR disaster. Responsible leadership requires having a plan in case something goes wrong in...
5 Public Relations Tips for Startups

5 Public Relations Tips for Startups

PR is essential to the growth of any small business. Customers buy from companies they trust, and one key way to instill trust is through earned media. Reporters are trusted by huge audiences but often have little incentive to write about unknown companies. A reporter...
3 Reasons Why Video in Content Marketing is Here to Stay

3 Reasons Why Video in Content Marketing is Here to Stay

By 2017, Syndacast predicts that roughly 74% of all internet traffic will be video. Video has rapidly taken over social media, news outlets, and company websites and shows no signs of slowing down. And it’s easy to understand why! Video is naturally engaging and easy...
Refreshing Your Social Media Marketing Strategy

Refreshing Your Social Media Marketing Strategy

How does social media marketing fit into your company’s overall communications strategy? Are you able to track its effectiveness and impact on other areas of the business? How does the content align with your company’s overarching brand voice? These are just some of...
6 Ways To Make Your Press Release Stand Out

6 Ways To Make Your Press Release Stand Out

Press releases continue to be a viable way to keep the media and specific industries informed while getting journalists interested in writing about your company – but not all press releases are created equal. Top reporters receive hundreds of press releases a day....
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