Website Accessibility for All – What You Need to Know

Website Accessibility for All – What You Need to Know

Most businesses know about the importance of having a responsive website design, one that displays correctly and is easily viewed whether being accessed from a desktop, laptop, tablet or mobile device. What might be less well-known is the importance of following...
Rebranding Black Friday: An Analysis of #OptOutside

Rebranding Black Friday: An Analysis of #OptOutside

Did you #OptOutside this past Black Friday? This was the hashtag created by outdoor goods retailer REI who (now famously) announced that they would close all their stores on Black Friday, give all their employees paid leave, and encourage them to do what REI is all...
Thanksgiving Trends UK & US

Thanksgiving Trends UK & US

As the US gears up to join family and friends and gather round tables around the country to celebrate another Thanksgiving, across the pond in the UK, this most American of holidays is beginning to gain traction. Over the past few years, major supermarket chains such...
Time for the 4 P’s of Marketing to Move Over

Time for the 4 P’s of Marketing to Move Over

Coined back in the 1960’s by Jermone E. McCarthy, the 4 P’s of marketing – product, price, place, promotion – for decades served as the strategic playbook for marketers everywhere. But in recent years, it has widely been concluded in the marketing and communications...
The Evolution of Crowdfunding

The Evolution of Crowdfunding

Over the last few years, the term “crowdfunding” has firmly entrenched itself in the modern lexicon. A quick check around the ARTÉMIA office reveals all of us have – at least once – contributed to a crowdfunding campaign, from charity fundraisers to new product...
Page 10 of 36« First...89101112...2030...Last »