Tap Into Your Biggest Branding Resource: Employees

Tap Into Your Biggest Branding Resource: Employees

Employees are a valuable resource when it comes to branding. Aside from building up the company from the inside and striving to meet business goals on a daily basis, employees have the capacity to further your brand and marketing plan in extraordinary ways. While the...
5 Must-Dos for Successful PR Campaigns in 2016

5 Must-Dos for Successful PR Campaigns in 2016

In our last blog we discussed the difference between marketing and public relations, which truly boils down to marketing focusing on products and services while PR concentrates on relationships and attitudes.  With both of these areas changing rapidly due to tech...
The Difference Between Marketing and Public Relations

The Difference Between Marketing and Public Relations

In today’s ever-changing world of new technologies and continuous innovation, it is safe to say the once fine-line between marketing and public relations has been somewhat blurred over time. Thanks to new forms of marketing that have emerged throughout the years,...
The Great Ad Blocking Debate

The Great Ad Blocking Debate

For anyone who has ever researched a purchase or service online, this experience will be a familiar one: that pair of boots or car rental service you were looking at will pop up as a highly targeted ad next time you’re online. It will follow you in social media...
5 Steps to Developing a Superior Customer Experience

5 Steps to Developing a Superior Customer Experience

According to the Family Firm Institute (FFI), there are currently 24 million private and “closely held” businesses in America. With that many businesses out there offering products and services, it creates a great deal of competition and rivalry in the pursuit of...
Digital Marketing Trends: Customer Experience 101

Digital Marketing Trends: Customer Experience 101

Watch out 2016, there’s a hot new marketing topic in town: customer experience. At first glance it may seem obvious – surely any business worth its salt has (positive) customer experience as its top priority. But over the past few years the relationship and dynamic...
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