Tech Trends: Amazon’s First Bookstore

Over the past 20 years since it first started selling books online, it’s fair to say that Amazon has changed the face of the book industry almost beyond recognition. From driving down book prices, to pioneering the power of consumer reviews (vs. professional critics)...

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Time for the 4 P’s of Marketing to Move Over

Coined back in the 1960’s by Jermone E. McCarthy, the 4 P’s of marketing – product, price, place, promotion – for decades served as the strategic playbook for marketers everywhere. But in recent years, it has widely been concluded in the marketing and communications...

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The New Face of Tech

With the recent release of the film “Steve Jobs” we are once again presented with the familiar narrative of what success in the tech world looks like: the singular vision of an often eccentric individual who will stop at nothing to achieve what people all around him...

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The Evolution of Crowdfunding

Over the last few years, the term “crowdfunding” has firmly entrenched itself in the modern lexicon. A quick check around the ARTÉMIA office reveals all of us have – at least once – contributed to a crowdfunding campaign, from charity fundraisers to new product...

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