Green Business Travel

It’s a simple fact that for many of us, especially living in this vast country of ours, frequent air travel is a necessary part of our professional lives – and is often at odds with our aspirations for sustainability. So I am always eager to hear of new or different...

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3 Steps for Managing Negative PR

“All publicity is good publicity,” someone way before the advent of social media once said. But when irate Facebook posts can be shared, and angry Tweets retweeted by thousands in a matter of moments, that paradigm no longer stands. (For an overview of the lifecycle...

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Trend Watch: Video Advertising

Has video become part of your advertising repertoire yet? If not, 2016 might be the year for that to change. You may have noticed an increase in video on social media platforms like Facebook and Twitter, and on websites in general, but according to a recent report...

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How to Use Social Media for Business Development

Technology has revolutionized marketing and communications over recent years, with social media playing a major part. New platforms seem to appear overnight, and established platforms such as Twitter and Facebook introduce new features and make changes at an almost...

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