How to Use Social Media for Business Development

Technology has revolutionized marketing and communications over recent years, with social media playing a major part. New platforms seem to appear overnight, and established platforms such as Twitter and Facebook introduce new features and make changes at an almost...

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Sustainability Fraud and False Claims

Over the past few years, “sustainability” has been the buzzword for businesses of all sizes and from all industries – for many, green has become "the new black." This is of course good news, as it suggests sustainability is becoming a fundamental business practice...

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How to Create a Unique Brand

It’s well known that building a brand and maintaining your brand’s image is a critical aspect for business success. While it takes a lot of time and effort to create a sparkling reputation for your company, it only takes seconds to lose it all in our interconnected...

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