Top Trends in mHealth

Mobile technology has revolutionized the way we communicate, socialize, make transactions, track our health, and more. The healthcare industry has perhaps made the most significant gains using mobile technology, however. Not only is the mobile health industry...

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Social Media Tips for CEOs

Establishing a strong online presence through social media may not be at the top of every CEO’s to-do list; it may be seen as an unwelcome time-sap, a diversion away from the job at hand, or even a high-risk area where one ill-conceived post on Twitter can spell...

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Refreshing Your Social Media Marketing Strategy

How does social media marketing fit into your company’s overall communications strategy? Are you able to track its effectiveness and impact on other areas of the business? How does the content align with your company’s overarching brand voice? These are just some of...

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Trends in Utilities and Marcomms

In the last B’s Notions, I spent some time exploring the enormous changes going on in the telecommunications industry; this week I am turning my attentions to a sister industry - electric utility. Just as the telecoms industry has seen major disruption over the past...

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6 Ways To Make Your Press Release Stand Out

Press releases continue to be a viable way to keep the media and specific industries informed while getting journalists interested in writing about your company – but not all press releases are created equal. Top reporters receive hundreds of press releases a day....

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