4 Tips for Dealing with a PR Crisis

Failure to prepare for the day you hope never comes is a mistake many companies make. Planning for the worst may in fact be the best way to prevent a PR crisis from becoming a PR disaster. Responsible leadership requires having a plan in case something goes wrong in...

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5 Public Relations Tips for Startups

PR is essential to the growth of any small business. Customers buy from companies they trust, and one key way to instill trust is through earned media. Reporters are trusted by huge audiences but often have little incentive to write about unknown companies. A reporter...

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Top Trends in mHealth

Mobile technology has revolutionized the way we communicate, socialize, make transactions, track our health, and more. The healthcare industry has perhaps made the most significant gains using mobile technology, however. Not only is the mobile health industry...

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Social Media Tips for CEOs

Establishing a strong online presence through social media may not be at the top of every CEO’s to-do list; it may be seen as an unwelcome time-sap, a diversion away from the job at hand, or even a high-risk area where one ill-conceived post on Twitter can spell...

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