Tech Trends: Amazon’s First Bookstore

Tech Trends: Amazon’s First Bookstore

Over the past 20 years since it first started selling books online, it’s fair to say that Amazon has changed the face of the book industry almost beyond recognition. From driving down book prices, to pioneering the power of consumer reviews (vs. professional critics)...
Time for the 4 P’s of Marketing to Move Over

Time for the 4 P’s of Marketing to Move Over

Coined back in the 1960’s by Jermone E. McCarthy, the 4 P’s of marketing – product, price, place, promotion – for decades served as the strategic playbook for marketers everywhere. But in recent years, it has widely been concluded in the marketing and communications...
The Evolution of Crowdfunding

The Evolution of Crowdfunding

Over the last few years, the term “crowdfunding” has firmly entrenched itself in the modern lexicon. A quick check around the ARTÉMIA office reveals all of us have – at least once – contributed to a crowdfunding campaign, from charity fundraisers to new product...
3 Steps for Managing Negative PR

3 Steps for Managing Negative PR

“All publicity is good publicity,” someone way before the advent of social media once said. But when irate Facebook posts can be shared, and angry Tweets retweeted by thousands in a matter of moments, that paradigm no longer stands. (For an overview of the lifecycle...
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